friends!

human

welcome

woof!

woof!

Where are my best friend’s series..!

The story behind furtale books and its human

You've discovered our magical bookshop at Furtale Place. Sit. Stay. Sniff around! Whether you're a kid starting on an adventure or a grown-up rediscovering wonder, you're in the right place. Here, every wagging ‘tale’ is an adventure that'll make your heart grow bigger and your perspective a little brighter—with a whole lot of joy along the way.

FURTALE ADVENTURES: Children's Books That Teach Life's Greatest Lessons

“Life’s most important journeys begin on all fours–whether it’s puppies exploring their world or children taking their first crawl toward discovery. At Furtale Adventures, we believe the wisdom gained close to the ground stays with us long after we stand tall.” 

-Founder and Chief Storyteller, Yong Yam 

WHAT WE DO

We create engaging children’s books featuring courageous, kind and resilient dog characters who guide young readers through adventures that mirror real-life challenges. 

DOGS MAKE THE BEST TEACHERS FOR LIFE’S MOST IMPORTANT STUDENTS.

Kids don’t realize they’re learning life’s most valuable lessons about family, friendship, kindness, gratitude, grief, loss, perspective, and many other important topics because they’re too busy following these four-legged heroes and their adventures!

DOGS ARE THE PERFECT MENTORS

WHEN WE FOLLOW THIER PAWPRINTS, CHILDREN GROW BRAVER, KINDER, AND MORE RESILIENT--ONE ADVENTURE AT A TIME.

WHY DOGS? BECAUSE DOGS JUST GET LIFE.

They don’t dwell on the past, overthink the future, or let setbacks define them. They find joy in the moment and love without conditions—something we humans spend lifetimes trying to master.

That’s why at Furtale, we’ve turned to our four-legged friends as the perfect teachers and mentors for our most important students: our CHILDREN. Through engaging stories featuring our canine characters, we create adventures that captivate young minds while planting seeds of wisdom that will grow throughout their lives. 

AT FURTALE, EVERY TAIL HAS A TALE WORTH TELLING.

FURTALE'S MASCOTS: FRANKY & JERSEY

              Meet Franky & Jersey–the current muses and four-legged family members of Furtale’s founder and chief storyteller.

WOOF! WOOF! We should probably introduce ourselves.

EXPLORE OUR ADVENTURES

MY BRAVE EYE SERIES

THE ADVENTURES OF FRANKY & JERSEY

01

When you choose to see through your brave golden eye, you discover a world full of possibilities.

FURTALE FRIENDS SERIES

EDDIE THE BULLDOG LEARN ABOUT FRIENDSHIP

02

A real friend sticks by your side, no matter how fast or slow you go, through every snowy day and sunny moment.

HOPE & HEALING SERIES

PIXIE’S CROOKED HALO

03

Love is never truly lost— it just finds new ways to shine.

MEET THE FOUNDER AND CHIEF STORYTELLER

Introduction

Hi, I’m Yong Yam, a TV and film producer turned children’s book author and the human behind Furtale Adventures—a world where dogs are the teachers, guides and mentors. Let me be upfront: I’m not a parent, a teacher, or child development expert—just your typical flawed human still learning how to be better (luckily, my dogs are patient teachers). I’m simply someone who’s learned valuable life lessons through tough experiences and from some extraordinary four-legged guides.

Having faced life-changing obstacles and overcoming them, I’ve learned that the toughest times make us stronger. (I embrace it. I love it. Bring it on!) As a child, I immigrated from Cambodia with my family, fleeing the Khmer Rouge—a regime responsible for the loss of many lives. We left behind everything we knew, carrying only the clothes on our backs and the hope and determination to build a better future. That journey wasn’t easy, but it shaped the way I see the world—with hope, resilience, and an appreciation for life’s simplest joys. These experiences later influenced my work as a TV and film producer, where I honed my skills in the art of storytelling and bringing characters to life. 

Me at 5 yrs old at the Refugee camp in Thailand.

Over the years, I’ve learned that happiness doesn’t come from having it all—it comes from giving what you can, building authentic relationships and facing life with compassion and kindness. Dogs, of course, have been my greatest teachers and joys. Five to be exact–Ava, Dude, Bella (enjoying endless sunshine at Rainbow Bridge), Franky and Jersey (my current muses). They don’t need much to be happy—a wagging tail, a sloppy kiss, or a squeaky toy will do. They have this incredible ability to love without limits, live in the moment, and forgive faster than you can say, “Stop barking!” (spoken like a true dog parent) or “Stop whining!” (the anthem of every kid parent). Through their tail-wagging wisdom, they continue to remind me of what really matters: loyalty, love, and living fully in the moment.

My four-legged mentors have also inspired me to follow my heart and find joy in everything I do. I discovered the magic of crafting tales about tails to inspire courage, kindness, gratitude, positivity and hope. Furtale Adventures is my way of sharing these stories, passing along the wisdom that helped me survive, thrive, and find purpose in the most unexpected places.

Whether you’re a parent, a kid, or just someone who secretly believes dogs are better than humans (it’s okay, sometimes I do too), welcome to our Furtale family. Let’s learn, laugh, and follow those pawprints together.

My big fat family....

MEET OUR PACK OF ARTISTS & DESIGNER

Meet the talented humans who bring Furtale books and all its furry friends to life! From sketches to final illustrations, these artists help our stories leap off the page and into your imagination.

Santiago Pereyra

The Artist Behind The Adventures of Franky & Jersey

Bryce Prevatte

The Artist Behind Eddie Builds a Snow Friend

Matthew King

The Artist Behind Pixie's Angel Wings

Mohammed Omar Arif

The Digital Architect Behind Furtale's Online World

FURTALE FUN & RESOURCES

Looking for more ways to bring the adventures of Furtale Place into your home?

Get Creative

Enjoy a variety of activities like coloring pages, puzzles, and games inspired by your favorite Furtale characters.

Celebrate Milestones

Print out certificates to reward your little readers for their big achievements.

Adventure Together

Bring the stories to life beyond the page with family & classroom discussion guides and exploration prompts inspired by your favorite Furtale characters and book themes.

🐾 Post Book Suggestions: Let us know which Furtale books or any other inspirational books made your heart grow bigger (or made your kids giggle the loudest).

Welcome to the Furtale Community!

At Furtale, the stories don’t stop at the page—they come to life through you! Our community is a gathering spot for dog lovers, readers, and families to share their own adventures, post book reviews, and connect with others who believe in the power of kindness, courage, and wagging tails.

🐾 Spread the Joy: Share how you’re using Furtale stories to spark conversations about gratitude, compassion, and friendship in your family.

🐾 Share Your Stories: Tell us about your furry friends, their quirks, and the lessons they’ve taught you.

Follow Us

This is your space to connect, inspire, and celebrate the joy that dogs—and stories—bring to our lives. Join the conversation and be part of the Furtale family!

HEAR OUR READERS ROAR (AND BARK!)

What our readers’ say about Furtale Books (their reviews)!

COMING SOON